How to Get Away With Being a Poor Person in the ’80s
“I’ve been in the business of making people feel good for 30 years now, and I’ve never had a client who wanted to take my time,” says Craig Futterman, cofounder of the company Futtermans.
“If you ask someone, ‘Are you doing anything special?’ and you tell them ‘No,’ it’s usually because they’ve been through this before.
You want to make them feel comfortable.”
“A lot of the time we’re just giving them a taste of what to expect from their own business,” he says.
“It’s just like giving someone a cup of coffee or lunch.
The difference is, we’re not trying to make someone feel good about themselves or their situation.
It’s about making them feel like they can be better.
And the better they can feel better, the better their business is.”
A client with Futtermen’s expertise often has a client that wants to go beyond what they’ve already done and create something totally new, a concept Futtermans refers to as “the next level.”
Futtermaus says his firm has helped clients launch a $1 billion hedge fund and a $5 billion venture capital firm.
He also advises clients on how to set up an employee stock ownership plan, a strategy that helps them build an employee network to promote them and keep them motivated to deliver on their business goals.
“I have to tell you, I’ve been working with companies for 50 years and I haven’t been able to do anything like this,” Futter says.
“[My clients] are doing a great job, but they have this big, beautiful wall to protect them from themselves and the world.
They’re going to be like, ‘I don’t know what you guys are doing but I’m doing it.'”